- Represents the voice of consumer and ensures that consumer knowledge is integrated into decision making.
- Synthesizes primary and secondary research in order to guide decision making.
- Maximizes the efficiency and effectiveness of market research projects by:
- Selecting the appropriate technical design (within best practice guidelines).
- Ensuring clear project definition and action ability.
- Evaluating proposals and bids from appropriate research suppliers.
- Managing projects to time and budget.
- Identifying and resolving issues during implementation.
- Overseeing, managing field work and field visit for ongoing brand track and other ongoing ad-hoc research.
- Interpreting and evaluating research findings.
- Clearly communicating key findings/recommendations.
Job Requirements
- Qualification - MBA from a reputed institute.
- Experience - 4 to 8 years. Experience of working with an FMCG company is mandatory
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