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30/04 Sanat Khan
TA at Jubilant Foodworks

Views:2915 Applications:566 Rec. Actions:Recruiter Actions:487

Jubilant FoodWorks - Brand Manager - IIM/MDI/ISB/FMS (6-8 yrs)

Noida Job Code: 567248

KEY ACCOUNTABILITIES:

Description Performance Indicators

- New Product launches and Innovations: To execute National Promotions

- Product/New innovations- testing and finalisation with NPD,

- Store trials, evaluation and analysis;

- National launch, tracking business indices and impact;

- Delivery of budgeted Orders and Avg Ticket Size

- Coordination with new product launch team for successful launch of the product

- Managing Creative agency to deliver high quality creative output to the briefs

- New product incidence/ Tracking of new initiatives as per agreed measurement criteria

- Same Store growth & business indicators

- Bill Value / Order increase as per the objective of the new product

- Time, Cost and Quality of execution of all elements,  adherence to product development process and trials pre post effectiveness & ROI of the activation

- Responsible for building Brand Connect and Excitement

- Understand category behaviour

- Identify category needs and role of brand in providing solutions

- Initiatives-new product/communication/engagement initiatives to be in line with brand philosophy and should make the connect stronger - Brand health scores during the campaign and initiatives

- Category development

- Share gain vs other players

- To handle the Market Research and Consumer Insights for the category owned

- Develop growth hypothesis and translate that into a research brief with the help of CMI manager.

- Execute category related research initiatives to gain insight on consumer - Get powerful consumer insights for business at product/consumer level as per requirement

- Timely reporting of findings

- Create internal campaign idea for launches, involving operations and training teams.

- Engaging communication and updating to pep up Stores team and drive new product launches -

- Make The Difference (MTD) Ranking

- Improve MTD Rankings, by identification and timely addressing of issues

- Successful planning and execution of new initiatives, Timely availability of marketing support items for LSM (BT, DH etc)

- Store visits in every quarter - understanding stores issues and evaluating inputs required

- Ensuring revertal times to Operations queries is accelerated

- Understanding of specific Ops team requirement and delivering the same in agreed time - No.1 dept in MTD ranking after operation support

- Store visit reports - issues identified and action taken

- 1 working day response time to operations; 3 working day solution

QUALIFICATIONS, EXPERIENCE, & SKILLS:

- Qualification - MBA in Marketing from a reputed institute

- Experience - 6-8 years experience in brand management role with experience in new launches/innovation and consumer research from consumer marketing industries like fmcg / telecom /automobile/retail industry.

- Should have high degree of project management ability

- Should be food enthusiast

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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