JSW Group - Sales Influencer Acquisition Manager - JSW One Platforms

JSW ONE & JSW GROUP:

JSW Group, is a $12 billion conglomerate with presence across various sectors: Steel, Energy, Minerals, Port & Infrastructure, Cement, Ventures, and Paints across India, the US, South America, and Africa.

JSW Group is spearheading a new mission called JSW One to build the most preferred one stop, omni-channel & integrated tech-led offering for SMEs, Influencers & Independent Home Builders (IHBs) leveraging existing products and distribution network of JSW Steel, Cement & Paints.

OBJECTIVE:

JSW One is looking for an Influencer Acquisition manager to lead its state operations covering online and offline channel. Influencer segment would include (however not limited to) Contractors, Engineers, Architects, Painters, Fabricators, Masons etc

He/she will be responsible for overall metrics of the Influencer Acquisition department for a specific state.

DESCRIPTION OF WORK:

- Acquiring high quality influencers and enabling generation of the set targeted revenue

- Develop deep understanding of the influencers/customers in the region/state and deliver high quality traffic to the Omnichannel platform (JSW One online platform and JSW One Retail stores)

- Creating detailed profiles leading to sub segments within the pool, enabling a customized engagement approach for each sub segment

- Provide insights/inputs into development of digital/online marketing programs to drive higher brand awareness through increased traffic and customer engagement

- Ensuring that the influencers/client information is maintained and updated in platform systems/CRM

- Ensuring high influencer/customer retention through customer service and relationship

QUALIFICATIONS & COMPETENCE REQUIRED:

- 4+ Years of influencer led sales experience, preferably in the home building material/services sector (e.g. steel/cement/paints)

- 3+ years operational experience in a B2C (Business-to-Customer) process of any E-commerce and/or retail organization

- Prior experience within an omnichannel retail environment is a plus

- Local Language Skills: Tamil is a must. Kannada is a plus.

- Experience meeting customer needs and building productive customer relationships, taking responsibility for satisfaction and loyalty