Essential duties include: - Ensuring deep and consistent segmentation (client size, product type, sub-product, and industry) for all funnel metrics and client value models - Working with marketing partners to translate campaign performance into funnel metrics - Create dashboards for quickly evaluating campaign performance and opportunities to improve - Develop A/B test plans to close gaps in knowledge of key funnel and performance metrics - Create traceability of marketing contacts across channel and time - Develop factor weightings custom attribution models to better evaluate which measurable marketing interactions most effectively drive business outcomes - Analyze how the sequence of touches (webinars, events, social, etc.) can be optimized to produce better results - Create linkages to corporate CIB CRM roadmaps, ensuring marketing needs are represented in the roadmap, marketing is plugged in to the various milestones, and short-term gaps are filled with marketing-owned efforts - Work with marketing data team to obtain the foundational data needed for analysis Qualifications: - Deep experience in analyzing marketing campaigns and moving beyond traditional KPIs towards a true client lifetime value (CLTV) methodology - Experience with Marketo, Adobe Analytics and/or Google Anaytics - Expert data visualization knowledge and skills, preferably in Tableau - Strong understanding of funnel stages and metrics in a B2B context, including how to evaluation campaigns using a funnel-based methodology - Demonstrated ability to evaluate B2B marketing campaigns, including down-stream impacts from cross-sell and up-sell - Bachelor's degree in business, finance, economics, engineering or mathematics; Advanced degree preferred - 7+ years of relevant work experience in marketing analytics and campaign performance measurement - Ability to collaborate across teams to build consensus and influence action - Demonstrated ability to analyze, interpret and translate metric performance into insights and recommendations - Strong oral, written and interpersonal communication skills - Self-starter with keen attention to detail and a natural curiosity for details JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs. Note : For your candidature to be considered on this job, you need to apply necessarily on the company's redirected page of this job. Please make sure you apply on the redirected page as well.

Mumbai

Maharashtra

JP Morgan Chase - Manager - Marketing Funnel Analytics - Wholesale Payments - CIB 

JP Morgan Chase - Manager - Marketing Funnel Analytics - Wholesale Payments - CIB  ,Job Description for JP Morgan Chase - Manager - Marketing Funnel Analytics - Wholesale Payments - CIB  in JP Morgan Chase in  Mumbai Maharashtra for (7-10) years of experience. Apply Now!

Job Description for JP Morgan Chase - Manager - Marketing Funnel Analytics - Wholesale Payments - CIB  in JP Morgan Chase in  Mumbai Maharashtra for (7-10) years of experience. Apply Now!