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31/05 Shruti Vig
HR Manager at John Jacobs

Views:598 Applications:124 Rec. Actions:Recruiter Actions:48

John Jacobs - Retail Experience Manager (5-8 yrs)

Delhi NCR/Gurgaon/Gurugram Job Code: 1103855

We're revolutionising the way the eyewear industry works and helping our consumers express their best self through eyewear fashion. And we're looking for someone to help us build a strong, differentiated and aspirational retail brand and experience

What you'll do:

- Build and execute the store marketing strategy with a view to drive footfalls to stores. Build awareness and perception for the retail division of John Jacobs.

- Execute the brand and consumer engagement programs in-store;

- Drive local level marketing including BTL, VM, and campaign rollouts

- Plan and execute launch for all new stores through marketing activations

- Deliver cost efficiencies through finding new approaches (in VM, BTL, etc.)

- Coordinate with vendors and store personnel to execute in-store activities

- For approved activities, share reports on the outcome and learnings

- Periodic store audits to assess customer experience gaps & recommend corrections

Must Haves:

- Understand consumer personas & leverage this to improve in store marketing

- Experience in strategizing and planning campaigns to drive store footfall

- Demonstrated ability to build in store customer experience life cycle

- Specialist in planning & implementation of BTL activities

- ROI driven approach: Identify, measure & drive business impact from campaigns

- Ability to build partnerships with stakeholders internally and externally.

Women-friendly workplace:

Maternity and Paternity Benefits

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