As a marketing manager, you will be working with the Product and Growth team to execute the GTM for Jai Kisan's products. Your day to day responsibilities are listed below: - Work closely with the product team to define and narrow down the target audience. - Create strategic and tactical plans for both brand awareness and offline activations and achieve the KPIs as per product goals. - BTL: Ideate and execute on-ground activations throughout India across various T2+ markets. Work closely with agencies and increase offline penetration and increase onboarding through POSM, on-field promotions. You will also help us get visibility through trade shows, where you will own the brand awareness. - Branding: Work closely with a creative team, branding agencies and product managers to build a brand that customers really relate to. Creating awesome marketing communication strategies and executing the same using 360-degree integrated marketing campaign. - Channel activations: Work closely with the sales team to increase marketing experiences ROI driven. You will be responsible for increasing awareness and relations with the retailers, companies, and customers. - PR: Work closely with the PR agencies to increase the brand relations/awareness among the various stakeholders and create a strong trust led community. You will also be responsible for making sure there are "minimal to no" bad relation tying back to our brand. - ATL: Media buying and execution in T2+ markets. - Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval. - Monthly, Quarterly and Yearly planning and budget/revenue forecasting. - Bachelor's degree (or equivalent) in marketing, business, or related field - Proficiency with online marketing and social media strategy - Proven success in designing interactive applications and networking platforms - Willingness to travel to remote areas - Established contacts in media PEOPLE WITH FMCG BACKGROUND PREFERRED Employment type: Full time Location: BKC, Mumbai Industry: Fintech/Financial Service

Mumbai

Jai Kisan - Senior Marketing Manager 

Jai Kisan - Senior Marketing Manager  ,Job Description for Jai Kisan - Senior Marketing Manager  in Jai Kisan in  Mumbai for (5-13) years of experience. Apply Now!

Job Description for Jai Kisan - Senior Marketing Manager  in Jai Kisan in  Mumbai for (5-13) years of experience. Apply Now!