ITC - Brand Manager - IIM/ISB/MDI/FMS

ITC Ltd.

JOB TITLE : Brand Manager

FUNCTION : Marketing

Education Qualification : Post graduate in marketing / related field from Premier B Schools

PURPOSE STATEMENT :

- Develop and ensure implementation of a brand marketing strategy in line with brand portfolio objectives.

PRINCIPAL ACCOUNTABILITY :

1) Develop and implement the brand plan to ensure that brand objectives are achieved.

2) Commission research and rigorously analyse data to ensure brand issues are understood and corrective action identified.

3) Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.

4) Understand the impact of cost elements on brand profitability and control brand support expenditure to ensure brand profit objectives are achieved.

5) Develop and coach direct reports to ensure talented individuals feel motivated and are able to progress.

6) Manage external agencies to ensure all brand activity is in line with the requirements of the brief.

7) Employ innovation in products and processes in order to achieve competitive advantage.

8) Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain.

9) Apply best practice in brand management to optimize efficiency and effectiveness.