Associate Manager Digital Listening

FUNCTION :

The person will be part of Market Research function

JOB PURPOSE :

- Design, develop and deliver key business insights by leveraging digital analytics across social media platforms

PRINCIPAL RESPONSIBILITIES :

- Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms

- Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward

- Identify & monitor a potential negative or crisis situation and highlight it to the marketing team

- Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

- Define and track performance metrics of the brand campaigns across digital platforms

- Working closely with key stakeholders in Marketing to understand the business use cases for social listening

- Creating comprehensive social media monitors to generate business insights into actionable recommendations.

- Developing, conducting, and interpreting analytic solutions using data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.

- Identify influencers, industry experts and key opinion leaders to support in executing influencer marketing strategies

- Spotting social trends & liaising with the marketing team to ideate on topical campaigns

KNOWLEDGE AND SKILL REQUIREMENTS :

- Must have decent understanding of social analytic platforms.

- Hands on experience on cross channel Social Media marketing, listening, monitoring and engagement.

- Proficiency in English, including social media shorthand.

- Should have knowledge on how to handle the response management for brands.

- Excellent written and verbal communication skills.

- Excellent presentation, interpersonal and analytical skills.

REPORTING RELATIONSHIP :

1st appraiser : Head Consumer Insights

2nd appraiser : VP Skincare , Innovations and Market Research

PREVIOUS EXPERIENCE : 3-7 years of relevant experience

QUALIFICATIONS : Bachelors / B.Tech with 3-7 years of strong and relevant experience.