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20/04 Mahima Sharma
HR at ITC Ltd

Views:1879 Applications:307 Rec. Actions:Recruiter Actions:73

ITC - Associate Manager - Digital Listening - Market Research Team (3-7 yrs)

Kolkata Job Code: 1082461

Associate Manager Digital Listening


FUNCTION :


The person will be part of Market Research function


JOB PURPOSE :


- Design, develop and deliver key business insights by leveraging digital analytics across social media platforms


PRINCIPAL RESPONSIBILITIES :


- Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms


- Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward


- Identify & monitor a potential negative or crisis situation and highlight it to the marketing team


- Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information


- Define and track performance metrics of the brand campaigns across digital platforms


- Working closely with key stakeholders in Marketing to understand the business use cases for social listening


- Creating comprehensive social media monitors to generate business insights into actionable recommendations.


- Developing, conducting, and interpreting analytic solutions using data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.


- Identify influencers, industry experts and key opinion leaders to support in executing influencer marketing strategies


- Spotting social trends & liaising with the marketing team to ideate on topical campaigns


KNOWLEDGE AND SKILL REQUIREMENTS :


- Must have decent understanding of social analytic platforms.


- Hands on experience on cross channel Social Media marketing, listening, monitoring and engagement.


- Proficiency in English, including social media shorthand.


- Should have knowledge on how to handle the response management for brands.


- Excellent written and verbal communication skills.


- Excellent presentation, interpersonal and analytical skills.


REPORTING RELATIONSHIP :


1st appraiser : Head Consumer Insights


2nd appraiser : VP Skincare , Innovations and Market Research


PREVIOUS EXPERIENCE : 3-7 years of relevant experience


QUALIFICATIONS : Bachelors / B.Tech with 3-7 years of strong and relevant experience.

Women-friendly workplace:

Maternity and Paternity Benefits

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