Associate Manager Digital Listening FUNCTION : The person will be part of Market Research function JOB PURPOSE : - Design, develop and deliver key business insights by leveraging digital analytics across social media platforms PRINCIPAL RESPONSIBILITIES : - Sharing qualitative analytics on conversations pertaining to brands across paid and non paid platforms - Supporting the innovation funnel through digital scanning of categories across different languages and geographies and recommend actionable steps forward - Identify & monitor a potential negative or crisis situation and highlight it to the marketing team - Enabling continuous improvement by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Define and track performance metrics of the brand campaigns across digital platforms - Working closely with key stakeholders in Marketing to understand the business use cases for social listening - Creating comprehensive social media monitors to generate business insights into actionable recommendations. - Developing, conducting, and interpreting analytic solutions using data from social listening tools including volume, sentiment, conversation drivers, influencers, etc. - Identify influencers, industry experts and key opinion leaders to support in executing influencer marketing strategies - Spotting social trends & liaising with the marketing team to ideate on topical campaigns KNOWLEDGE AND SKILL REQUIREMENTS : - Must have decent understanding of social analytic platforms. - Hands on experience on cross channel Social Media marketing, listening, monitoring and engagement. - Proficiency in English, including social media shorthand. - Should have knowledge on how to handle the response management for brands. - Excellent written and verbal communication skills. - Excellent presentation, interpersonal and analytical skills. REPORTING RELATIONSHIP : 1st appraiser : Head Consumer Insights 2nd appraiser : VP Skincare , Innovations and Market Research PREVIOUS EXPERIENCE : 3-7 years of relevant experience QUALIFICATIONS : Bachelors / B.Tech with 3-7 years of strong and relevant experience.

Kolkata

ITC - Associate Manager - Digital Listening - Market Research Team 

ITC - Associate Manager - Digital Listening - Market Research Team  ,Job Description for ITC - Associate Manager - Digital Listening - Market Research Team  in ITC Ltd in  Kolkata for (3-7) years of experience. Apply Now!

Job Description for ITC - Associate Manager - Digital Listening - Market Research Team  in ITC Ltd in  Kolkata for (3-7) years of experience. Apply Now!