Purpose of the role - The Marketing Manager is responsible for developing and directing all creative and marketing strategies of the organization.

Duties & Responsibilities:

- Responsible for all Marketing, PR & Reputation Management, Customer Relationship Management, and Staff Training Strategies of the organization

- Ensuring the growth of the brand, creating and maintaining a positive brand image, conceptualizing and executing innovative marketing and sales methods

- Conceptualizing and overseeing all Marketing strategies, online and offline

- Develop specific marketing strategies for each project

- Develop promotional strategies, including traditional outdoor, online, and breakaway platforms

- Responsible for all visual merchandising

- Develop and manage the official social networking platforms

- Developing strong relations with media representatives in various publications

- Ensuring accurate representation & adequate coverage for our brands in the media

- Ideating and executing partnerships with media publications

- Ensuring customer loyalty by making sure all their needs are met

- Building contacts and strong relations with clientele

- Expanding clientele through innovative strategies

- Creating customer experiences

- Ensure increased ROI on marketing spend

- Conducting brand, product, and merchandise training for all staff

- Creating, monitoring, and reporting on all marketing budget-related activities

- Reporting on all marketing activities to management every week

Skills Required :

- An in-depth understanding of design, copy and web best practices/guidelines

- Experience with a variety of software, including Photoshop, InDesign, Flash, etc.

- Excellent leadership skills

- Excellent communication skills

- A strong understanding of brand development and multichannel marketing concepts

- Comfort interacting with clients and internal staff alike

- Strong persuasive skills

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