Job Purpose:

To assist in outreach for the long duration programmes (PGP Suite) ensuring quality and profile of students as per AFA objectives.

Job Outline:

The incumbent is responsible for assisting in entire gamut of outreach activities for AFA for attracting a superior quality of students into 'degree like' programmes (PGP, PGPPro, PGP Max, MFAB), ensuring the goals of Class size, quality and revenues are met.

To meet the above objective, the incumbent will be required to assist in organizing various road shows, information sessions, logistics, and lead & funnel management. The incumbent will be required to work closely with Process/Engagement and Digital teams of AFA. In addition, the incumbent will conceptualize the overall brand development and outreach strategy to attract the right quality and number of students.

Knowledge/ Education:

1. Management education from a reputed institute will be preferred

2. Knowledge of Digital Marketing

Specific Skills:

1. Sales and Business Development

2. Excellent Communication skills (written and verbal)

3. Presentation

4. Lead and Funnel management

5. Comfortable in working on weekends

6. A good blend of strategy development as well as execution

7. Passion for work, making a difference, intellectual curiosity and commitment to learning

Experience:

1. 8+ years of work experience.

2. Should be preferably from sales background

3. Hands on experience with CRM software and MS Excel

Key Responsibilities:

- Lead conversion through various initiatives:1-2-1 Counselling, Email communication & SMS

- Conducting outreach Events (Road shows, Info sessions)

- Coordination with Engagement and Process

- Coordination with Digital Marketing

- Assist in interview logistics

Other Significant Input:

1. The incumbent should be preferably from a good management school.

2. The position is a number driven profile working under deadlines.

3. The applicant would be required to travel for outreach activities and interact with Prospects.

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