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11/02 HR

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ISB - Manager - Digital Marketing (4-8 yrs)

Hyderabad Job Code: 891164

Roles and Responsibilities-

As a Digital Marketing Manager, we expect the candidate to:

- Drive the top of the funnel for the business and have a deep understanding of paid digital marketing channels for lead generation and scale up on customer acquisition.

- Plan innovative growth strategies, by developing a deep understanding of our target consumers.

- Drive continuous improvement and optimization through experiments

- Curate insights from FB & LinkedIn Business Manager, Google Analytics, Google Ads Manager, and other platforms to map customer journeys and buyer segments.

- Identify new growth opportunities within existing platforms and outside to acquire new and engaged users.

- Collaborate with other team members (content, creative etc.) to drive campaigns.

- Create a performance metrics framework to set and evaluate goals for every campaign.

- Derive Market intelligence from various platforms and continually apply them to improve campaign and content marketing

Key Skills:

- Apply a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Proactive and quick responder to take on & solve problems individually and within cross-functional teams.

- Analytical and creative thinking, with excellent attention to detail and good business judgement.

- Robust verbal and written communication skills as well as collaborative working style are a must.

- Team management of digital marketing executives / analysts and building a team over time

Required Experience:

- Experience of managing paid campaigns across platforms (Google, LinkedIn, Facebook, and other bidding platforms) as well as SEO, SEM strategies.

- Using Analytics tool (Adobe/ Google), SFDC and Search console, with a strong aptitude for numbers.

- 4-8 years experience in digital performance marketing with Master's /Bachelor's degree (Engg, Mathematics, Statistics, or Finance a plus).

- Experience in social media management is a major plus.

- Exposure to Content Management Platform will be an added advantage.

- Proven experience of multiple programme management at once and ability to stay highly organized and efficient in a fast-paced, high performance work environment.

Women-friendly workplace:

Maternity and Paternity Benefits

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