iQuanti - Senior Analyst - PPC - Marketplaces

Sr Analyst - Marketplaces.

Job Location: Bangalore (Hybrid).

Job Description:

- The Senior Analyst Marketplaces will ideate, implement, and analyze the best online marketing strategies through Amazon ads and other marketplaces, product detail page execution, digital merchandising, and brand-specific content to commerce initiatives.

- You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, Amazon Live, posts and insight-driven reporting.

Roles and Responsibilities:

- Helping the clients we work with launch or grow their coverage and acquisition via marketplaces like Amazon, Walmart, Target.

- Designing, implementing, and managing ad-spend across Amazon and Walmart campaigns, while having a full grasp of how different ad types work together to further our client's goals.

- Monitoring daily trends, opportunities, and spend across multiple brands.

- Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities and developing action plans to improve results.

- Working in a dynamic, time-intensive environment where competing priorities are commonplace.

- Previous agency experience preferred.

- Closely monitoring competitors and category trends.

- Audit prospective Amazon accounts and identify areas for improvement to assist the sale process.

- Develop and maintain a strong understanding of new or emerging trends within Amazon and other marketplaces.

- Liaise between sales, external partners, marketing, and the account team to effectively execute retailer-specific merchandising and promotional initiatives.

Desired Experience:

- Proven 2-to-4 years' work experience consulting on or directly managing Amazon Advertising accounts.

- Great communication skills both written and oral, with a strong attention to detail.

- Great organization, the ability to balance client timelines and business needs, across multiple clients.

- A deep understanding of marketplace Ads, which includes keyword research, campaign buildouts, bid optimizations, reporting, and knowledge of the different ad types.

- Knowledge about how Amazon marketing and performance affects the purchase funnel.

- Hands-on e-commerce experience.

- Knowledge of Amazon Vendor Central and paid advertising experience (pay-per-click) is a plus.

- Advanced Excel knowledge and skills.

The Company:

Founded in 2008, iQuanti is a digital marketing and analytics firm that ignites powerful and predictable digital marketing performance for global brands with an approach rooted in data science and deep vertical knowledge.

iQuanti offers a unique blend of channel management services, strategic consulting expertise and proprietary product offerings to empower brands to exceed their customer acquisition, engagement, and conversion goals.