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19/08 Eapsita Baruah
Senior Executive - Talent Acquisition at IQuanti

Views:260 Applications:46 Rec. Actions:Recruiter Actions:11

iQuanti - Manager/Solution Specialist - Conversion Rate Optimization (5-10 yrs)

Any Location/Bangalore Job Code: 966521

RESPONSIBILITIES :

1. Implement & drive improvements to the CRO solution and frameworks.

2. Collaborate with cross-functional teams, like client engagement/ pre-sales, to drive superior UX expertise & authority.

3. Develop and execute conversion optimization strategy with a goal of creating conversion rate and revenue lift through use of testing tools, understand nuance of a client's business and how it translates to conversion optimization.

4. Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization)

5. Evaluate conversion bottle necks against known best practices.

6. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting webpages.

7. Coordinate with developers, analysts, and researchers to drive project execution.

8. Oversee the structure, development, and monitoring of tests with a focus on achieving high testing velocity for clients.

9. Build strong test hypotheses and prioritize opportunities using quantitative and qualitative data.

10. Build user personas, user journey maps using a design thinking led approach to CRO.

DESIRED SKILLS & EXPERIENCE :

1. Experienced and knowledgeable with CRO tools to setup, launch, develop a/b tests (VWO, Optimizely, Optimize, Adobe Target, etc)

2. Experienced and knowledgeable Google Analytics, Adobe Analytics, Tag management solutions, Tag audit solutions.

3. Experience with research tools including HotJar, CrazyEgg, Zarget or other similar tools.

4. Understanding of different UX research methodologies including user testing

5. Basic understanding of website speed and technical performance and impact on UX

6. Experience with multichannel media campaigns including a working knowledge of paid search, testing ad copy and landing pages, SEO.

7. Organized and methodical in setting up processes to streamline testing cadence with a team of diverse skills.

8. Understanding of psychology and user behavior behind UI & UX.

9. Understand best practices for UI and UX for landing pages, applications, mobile, and desktop.

10. Strong grasp of ROI with an analytical mind to mine data for insights and generate hypothesis for constant and fast iteration testing.

11. A sound understanding of the methodology and mathematics behind effective testing.

12. Effective communicator to market test ideas and influence test-related decisions.

13. Excellent presentation and slide building skills to showcase learnings, results, and capture interest and attention.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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