JOB LOCATION: Bangalore THE BRAND: Launched in June 2020, Credello is a personal finance platform that helps consumers find the right financial product for their needs and goals. Built for Millennials, it is a mobile-first AI backed platform that simplifies financial decisions by providing users with personalized solutions tailored to their specific needs. In its first stage, the platform offers solutions in the areas of debt consolidation, personal loans and credit cards. More about us at www.credello.com ROLE: Organic channels including owned and earned media will be essential drivers for traffic generation and branding. On traffic generation side, we are focused on SEO as our key channel and are looking to build a strong organic footprint to drive sustainable demand. On branding, our goal is to establish Credello as a trusted financial brand that brings the power of data and technology to simplify personal finance. We are looking for a dynamic marketing professional to drive SEO, PR and Content marketing channels for Credello. The key responsibility of this role would be to drive quality traffic from organic channels and power the Credello through content & PR. The ideal candidate will be highly self-driven, collaborative, and adept at program management. RESPONSIBILITIES: 1. SEO Planning & Execution a. Create and manage an SEO roadmap to win share of voice on Google Search in key intent categories and drive relevant traffic to the platform b. Manage a team of analysts to ensure quality implementation across on-page and off-page. Track technical SEO metrics and provide recommendations to c. Work with SEO Experts to review, refine and pivot strategy based on performance data d. Working closely with tech teams, identify and implement standard processes and automation to bring repeatability, efficiency and massive scale to SEO execution. e. Track and measure success metrics to optimize and improve performance 2. PR & Content Marketing a. Drive an integrated content plan across all organic channels including SEO, PR, Social and more b. Work closely with our Content Editor to create weekly & monthly content calendars and manage execution through a team of writers, designers, video animators & developers. c. Manage a PR agency by collaborating with them on PR calendar, targeting & measurement. d. Create innovative content experiences that would attract and delight target users and set us apart from competition. This would include coming up with mobile-first content ideas that users can read, view, watch, interact with and share. e. Stay engaged with the Product team to keep abreast with new & upcoming product features that can be turned into content stories. f. Analyze content performance metrics and drive optimization. DESIRED SKILL: - Strong bias for action - Strong ability to tightly manage multi-functional roadmaps, with an ability to identify areas of process improvement - Extremely collaborative, with experience working with global teams - Experience in implementing SEO & Content programs, preferably for B2C businesses - Good balance of creative and analytical thinking. - Ability to crunch numbers with a focus on translating data insights to actions - Basic knowledge of products and concepts in consumer finance - Understanding of organic social, PR & paid advertising channels. - Experience working in fast-paced, agile environments, and experience with startups is preferred - Must have team management experience DESIRED QUALIFICATION & EXPERIENCE: - Full time MBA from a Tier 1 B-school - 4-6 years of overall experience in Digital marketing, with at least half of it in SEO & Content marketing ABOUT US: Credello is powered by iQuanti that drives powerful & predictable digital marketing performance for global brands with an approach rooted in data science and deep vertical knowledge. iQuanti now has 300+ employees across New York, Chicago, Dallas, San Francisco, Mexico City, London, Toronto, Bangalore and Singapore. A 6-time Inc 5000 honoree, iQuanti was also recognized in the inaugural - AdWeek 100: Fastest Growing Agencies- list in 2019.

Bangalore

iQuanti - Manager - Organic Acquisition - Credello 

iQuanti - Manager - Organic Acquisition - Credello  ,Job Description for iQuanti - Manager - Organic Acquisition - Credello  in IQuanti in  Bangalore for (4-7) years of experience. Apply Now!

Job Description for iQuanti - Manager - Organic Acquisition - Credello  in IQuanti in  Bangalore for (4-7) years of experience. Apply Now!