IoTechWorld Avigation - Head - Marketing - IIT/NIT/BITS/IIM/ISB/MDI/FMS

A. Position : Marketing Head

1. Drive overall marketing strategy at the company level and drive objectives to stay ahead in competition while working closely with management and sales team to achieve target.

2. Make strong strategies for product launch, promotional activities and advertisement using social media (LinkedIn, Facebook, WhatsApp, YouTube, etc.), print media (new paper, magazines, etc.), etc. And ensure successful implementation.

3. A dynamic professional with rich experience in strategy planning, branding, business development, distribution, product promotions, etc. Help identify finance and support in the preparation of proposals, grants and business plans.

4. Leading the marketing team for company website development and maintenance with latest updates on content, videos, photos, customer feedbacks, product features, promotional offers, etc.

5. Compile customer data like queries, demand, projection from government, crm, emails, calls (inbound/outbound), seo, google analytics, paid campaign, whatsapp mass mailing, other analytic tools, research database and update this to "sales & planning" team daily for making schedule and activity plans of sales ground team.

6. Develop plans for product promotion activities targeting rural market like exhibitions, demos, mela, local newspaper advertisement, etc. Build partnerships with FPOs, CHC and Farmer Associations to expand business initiatives.

7. Build a high performing team by providing strong mentorship, coaching and guidance.

8. Monitor market trends on regular basis, provide competitive analysis, define strategies & policies for company to stay ahead in market.

9. Work with govt nodal bodies for subsidy. Define process and documentation. Train sales team and dealers for it.

10. Driving association with third parties to drive marketing activities.

B. Key requirements

1. Should be B.Tech + MBA in marketing from top institutes with knowledge of modern sales & marketing techniques, tools, methodologies, etc.

2. Should have more than 15yrs of experience in spearheading marketing team.

3. Preference will be given to candidates driving rural marketing like agrochemicals, farm machineries, agriculture sector.

4. Should be from Delhi/NCR region or should be ready to relocate to Gurugram.

5. Should be ready to work in a growing startup environment.