iOPEX - Manager - Marketing

Manager - Marketing

- We are looking for an experienced individual to take ownership and lead the Digital Marketing

- Align with all departments across the organization and support the marketing needs arising at all verticals

- Develop and execute a data-driven marketing plan for the market by tracking all organization-level initiatives

- Execute and track all paid marketing campaigns.

- Manage the budget and analytics of all campaigns to identify things that are working and scale them.

- Build digital marketing process and automation - Own the entire lead funnel from ideation -launch - iteration.

- Experience in SEO, PPC, Email marketing, and social media.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate

- Responsible for managing the entire marketing strategy.

Required Skill Set :

- Ability to build and setup the entire marketing expansion function

- Ability to adapt to a dynamic and constantly growing environment

- Startup experience is a plus

- Highly creative and excellent written communication skills with experience in identifying target audiences and devising digital ad campaigns from scratch

- Proven experience with Facebook, AdWords, YouTube, SEO, marketing database, email and/or display advertising campaigns

- Fair understanding of marketing automation for B2B segment, conversion analytics funnel (Must have worked on a CRM!)

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate

- Solid knowledge of website analytics tools

- Creative problem-solving acumen, with the analytical rigor to verify or invalidate assumptions

- Proven ability to effectively communicate cross-functionally with other teams

- Prior work experience in SaaS or technology product companies is preferred

- Good understanding of social media KPIs.

- Proficient in popular social media tools and software programs.