Product Marketing Manager

Job description for the role of Product Marketing Manager

Preferred Experience:

- 3+ years of experience in a similar role

- Proven experience as a Product owner including Product value proposition, Product GTM, and Product Positioning

- In-depth understanding of customer behavior, marketing, media channels, and brand - Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus

Key Responsibilities:

- Strategic

- Build a strong GTM strategy to help the product reach its target audience at scale to deliver growth at optimum costs

- Strategize, plan and execute best-in-class marketing campaigns across channels - Create & drive strategy with the right prioritisation of initiatives to deliver the highest returns on marketing spends

- Manage and own product marketing budgets and business results

- Drive user growth- acquisition as well as retention for the product

- Own product research, consumer insights, communications, and positioning - Analytical

- Analyze user funnels and optimize them for maximum conversion

- Continuously track and measure campaign performance and come up with actionable insights

- Collaborative

- Work with various teams (strategy, content, performance marketing, design, product, and sales) to implement strategies

- Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans

Must-Have Mindsets and Skillsets:

- Excellent verbal and written communication skills

- The Ability To Hustle: Ability to work in a fast-paced, dynamic, and often ambiguous environment where multitasking and prioritizing is highly essential

- Detail-oriented: Ability to critically analyse problems and solutions in-depth, with an eye for zero-defect outputs

- Tolerance for ambiguity: which translates to a 'get-it-done rather than wait-for-perfection' approach

- A business-oriented creative: Driving business outcomes through creative initiatives - Iterative problem-solving: which translates to structuring problems and iterating on creative/implementable solutions

- Bias to own, hustle and deliver: meaning proactively taking the lead with new initiatives, by default

- Obsession with process excellence: Being independent and detailed with all inputs and outputs

- Caring and inspirational teammate: which translates to bringing the best out of every colleague, always :)