Interspace Communications Pvt. Ltd.

Engagement Planning places channel expertise and insight at the heart of the agency/creative process to define how brands should behave in order to achieve specified communications tasks and overall commercial agendas. Engagement Planners are client facing and serve the key role of architecting creative ideas tactic by tactic with a strong focus on media environments. Engagement Planners are judged and billed equally as communication strategists and creative thinkers.

Strategy and Engagement Planner

Focus:

This role works alongside the account and creative teams to support the development of creative briefs, ensuring that they generate the best possible work, clearly define the Brand/Client requirements and are a solution to the Client's business problem.

Key Responsibilities:

- Supports development of creative and novel briefs in a way that inspires great creative work.

- Works collaboratively with account management/business team & creative teams to develop the highest quality work.

- Supports the Planning team for preparing briefings and materials for meetings.

- Helps coordinate team priorities and diaries to help manage projects and meetings with the clients.

- Works on quantitative and quantitative research.

- Helps out on pitches in whatever capacity is necessary.

- Has a good understanding behind 360/channel neutral perspective on all briefs.

Desired Experience:

- 1-2 years experience in advertising or marketing related.

- University degree is preferred.

- Excellent Planning skills

- Excellent oral and written communication in English

- Ability to liaise with Creative, Production and Account Management team

Engagement Planner Qualifications:

- At least 2-3 years of media, account planning or communication planning experience across integrated media, with emphasis on consumer engagement & activation environment

- Presentation experience

- Well rounded and a passionate consumer of pop culture

- An advertising and media enthusiast.

- Well organized and detail oriented.

- Able to work under pressure and immediate deadlines.

- Comfortable in a state of constant creative chaos with the ability to prioritize in real-time

Day-to-day Engagement Planning Responsibilities:

- Develop working relationships with all agency departments.

- Take high-level creative ideas and break them into their specific communications tasks.

- Organize, concept, and develop tactical culturally relevant creative ideas that live in media environments in the context of specific communication tasks

- Assure all brand behavior ladders up to and maps against desired consumer behavior outcomes

- Succinctly outline the role of channels within an idea

- Provide perspective on media and channel strategy in the absence of media plans or buys

- Build excellent relationships with media partners and agency partners, if applicable.

- Familiar with widely used and emerging media technology, channels and terminology.

- Read and think broadly about the topics of media, content, entertainment.

- Understand the strategies and tasks behind each of the brands and campaigns you work on.

- Provide ongoing perspective on brand behavior impact on over-arching business objective.

Specific Engagement Planning tasks include:

- Conduct competitive reviews, identifying trends, clich's and insights.

- Meet and organize meetings with potential collaborators (media, technology, production)

- Support new business pitches by serving as a data gatherer

- Participate in Idea Sessions for clients and new business

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