Interface Matters - Digital Marketing Manager

Roles & Responsibilities - 

- Plan and execute all digital marketing activities - Website conversion optimisation, SEO/SEM, Email Marketing, Social Media and Paid Advertising campaigns

- Tracking and improving the performance of the Organization's Website using CRO tools like Hotjar/Freshmarketer (AB Testing, Heatmaps, Session Recordings)

- Responsible for the execution of organic and paid marketing activities on Google/Linkedin

- Responsible for generating and managing Content in line with the SEO standards

- Responsible for conducting regular keyword research, making sure we are ranking on Google using SEO tools such as SEMRush etc.

- Measure, report and optimize the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Collaborate with internal teams to create Landing pages and Creatives

- Search for new traffic sources and digital marketing partners

- Daily/weekly/monthly reporting of acquisition funnels and ad performances

Qualifications - 

- Hands on experience in using Google Adwords and Google Analytics

- Hands on experience in using LinkedIn as a marketing tool (Organic and Paid)

- Strong knowledge of website tracking and optimisation

- Strong knowledge of SEO