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19/02 Revathy S
Senior Consultant at Upgrade HR Consulting Pvt Ltd

Views:594 Applications:123 Rec. Actions:Recruiter Actions:89

Integrated Insights Manager - Pharma - Global Brand Team (6-8 yrs)

Hyderabad Job Code: 799463

Job purpose

As part of the Global Brand Team (GBT), this position will provide tactical and strategic analyses for a designated product/ portfolio of products within organization. The incumbent will design, coordinate, and execute projects (primary market research and secondary analysis) to support commercial business decisions as well as identify potential marketplace opportunities. Working collaboratively with Brand Management and other GBT members to synthesize findings into actionable insights is critical to this role.

In addition, she/he will bring a comprehensive outside-in perspective to shape Brand and/or New Product strategies and facilitate decision-making throughout a product(s) life-cycle via facilitating and consolidating all analytical inputs from other functional teams, such as (but not exclusively), Competitor Intelligence, Brand Analytics, Sales Force Analysis & Market Access based in Dublin and Hyderabad Business Solution centers (BSCs)

Major Accountabilities - 

Management

- Partner with Global Program Team (GPT)/Global Brand Team (GBT) to provide strategic insights that shape/develop program/brand strategy

- Drive comprehensive outside-in strategic perspective bringing value adding insights on patients, customers, competitors, payers and regulators

- Integrate research, intelligence, analytics and intuition to generate insights that enable fact based decision making

- Lead IPS Situational Analysis including Unified Patient Journey, development and alignment of Strat Planning assumptions and forecasts

- Support key development decision points (DDP, FDP) with commercial market opportunity assessment, positioning, segmentation for products in new indications

- Design and plan all facets (key Business and intelligence Questions) to enable execution of market research, competitive intelligence and analytics based on a sound understanding of the research tools, techniques and datasets

- Bring localized insights into World Wide Brand / Program strategy by collaborating with Regions/CPOs

- Enable assessment of risks and opportunities in IPS and Strat Plan

- Engage with broader (internal and external) stakeholders to understand and bring insights into treatment pathways, incentives/money flow, market access etc.

- Define deliverables and manage timelines from other members of the Global Business Services teams

- Manage external vendors / budget and measure performance against KPIs

- Ensure Compliance to key organization processes (POP-PSP, etc) across all activities with customers/ patients

People Management

- Supports GBS culture which is inclusive, proactive, respectful, change agile, innovation/creativity and results driven with a strong customer service focus

- Actively supports the continuous improvement mindset in the organization

Ideal Background

Education: - Masters / Graduate degree in Medical/Business/Pharma/Science

Languages: - Fluency in English, superior written composition skills

Experience/Skills : - Sound understanding of therapeutic disease area

- 6-8 years relevant experience acquired at pharmaceutical companies and /or strategic, marketing, or health care consultancy companies.

- Experience in either Market Research/Brand Management/Analytics with a leading pharma company/ solution provider required

- Superior analytical skills high comfort in using tools (eg Excel) to analyze and visualize data via standard tools/charting methods; ability to effectively present and defend analyses

- Project Management Excellence in facilitation of international, cross functional teams within a high matrix environment

- Proven teamwork and collaboration skills

- Demonstrated ability to manage multiple projects simultaneously

Values and Behaviors 

- Able to engage and interact effectively with leadership; understands how to read audience and customize approach accordingly

- Deals well with ambiguity / intensity operates well in a fast-paced environment driven by leadership requests and evolving needs of the franchise

- Able to manage workload with limited guidance and support in prioritization; effective managing to expectations and ability to scope/prioritize work with relatively high independence

- Accountable: makes things happen; takes responsibility for execution; speaks up and voices opinion

- Open communication: addresses issues or lets them go; operates with mutual respect and integrity, embraces diversity, collaboration & candor

Role Dimensions

Impact on the organization:

- High Role entails deep brand understanding to enable generation of sound insights and business solutions to support commercial strategy for a brand(s) or disease area.

- P&L / associates: Must be able to coordinate/manage service requirements and deliverables from other service providers (internal, external, 3rd party)

- Manage budget for external vendors

Key Performance Indicators (Indicate how performance for this role will be measured)

- Accurate and clear plans in place to manage assigned projects with reasonable objectives, action steps, and priorities and implications

- Quality: As per KPIs and qualitative feedback from the Country Organizations/Business Franchises

- Number of projects managed simultaneously

- Plans in place to manage appropriate levels of risk

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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