InstaSolv - Manager - Search Engine Optimization

Following are the job details-

- Identifying new opportunities to grow the organic traffic and lead generation (for Desktop and Mobile Site)

- Deep understanding and experience of SEO best practices. Practical knowledge and proven experience of link building, technical SEO, On-Page & Off-Page Optimization etc.

- Responsible for keywords research, content planning, and optimization

- Analyze traffic performance based on quality factor and take corrective action to improve traffic quality

- Analyze market size, industry insights, competitor study and explore opportunities for growth

- Should be able to write PRD and explain the SEO projects to tech/product/content team

- Stay updated with the SEO & search ranking algorithms and implement best SEO practices as and when required

- Should have experience on Google Analytics, Google Webmaster ( Google Search Console)

- Significant experience with standard SEO tools (such as Google Keyword Planner, SEMRush, Ahrefs, Screaming Frog, Moz or similar).

- Should have a working knowledge of HTML, CSS, JavaScript, CMS

- High-level proficiency in MS Excel

It- d be great, but not essential if you have:

- Basic knowledge of SQL- Work experience in Ed-tech company

- 360-degree thinking from Product, Content, UX/UI point of view.