Director HR at The Skill Labs
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Insights Manager - Digital Media & Content Solutions Firm (3-5 yrs)
Position: Insights Manager
Company: Zirca Digital Solutions Pvt. Ltd.
Zirca is an independent digital media and Content Solutions that helps advertisers achieve digital excellence via advertising & content solutions. We create value through our three verticals;
Representation - We have partnered with some of the leading Indian & global publishers and have enabled them to monetize their digital assets through digital media and sales evangelizations;
Platforms - We handle revenue monetization for single channel platforms to achieve client objectives
Brand Solutions - This focuses completely on building content as a mean of brand communication. It provides bespoke content-led solutions to brands.
Zirca Current Partnerships:
Representation: Microsoft, The Economist Group, FastCompany, Inc.com & Dailymail.com
Platforms: MeidaMath, Outbrain and Adform
Core Competency: Excellent communication skills and drive innovative, proactive recommendations and complex insights
- Aligned to Sales Teams and support new business efforts
- Support efforts with Scale and 1 to Many Insights.
- Contribute complex analytics and custom insights to QBR as appropriate
- Develop forecasting and marketplace opportunity insights for new clients and/or new campaigns
- Identify high value client opportunities and strategize on solutions.
- Develop custom insights to sell through opportunities.
- Identify tool provider parity challenges at request
- Platform and product experts
- Vertical insights resource
- Provide new search insights
- Engage with product management & marketing on product roadmap
- Identify key advertisers for betas and pilots
- Influence and support quarterly product adoption goals
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