ROLE SPECIFICATION

Position: Insights Manager

Company: Zirca Digital Solutions Pvt. Ltd.

Zirca is an independent digital media and Content Solutions that helps advertisers achieve digital excellence via advertising & content solutions. We create value through our three verticals;

Representation - We have partnered with some of the leading Indian & global publishers and have enabled them to monetize their digital assets through digital media and sales evangelizations;

Platforms - We handle revenue monetization for single channel platforms to achieve client objectives

Brand Solutions - This focuses completely on building content as a mean of brand communication. It provides bespoke content-led solutions to brands.

Zirca Current Partnerships:

Representation: Microsoft, The Economist Group, FastCompany, Inc.com & Dailymail.com

Platforms: MeidaMath, Outbrain and Adform

Core Competency: Excellent communication skills and drive innovative, proactive recommendations and complex insights

- Aligned to Sales Teams and support new business efforts

- Support efforts with Scale and 1 to Many Insights.

- Contribute complex analytics and custom insights to QBR as appropriate

- Develop forecasting and marketplace opportunity insights for new clients and/or new campaigns

- Identify high value client opportunities and strategize on solutions.

- Develop custom insights to sell through opportunities.

- Identify tool provider parity challenges at request

- Platform and product experts

- Vertical insights resource

- Provide new search insights

- Engage with product management & marketing on product roadmap

- Identify key advertisers for betas and pilots

- Influence and support quarterly product adoption goals

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