Insight Business Machines - Digital Marketing Manager

Job Description:

- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Implementing and managing marketing campaigns that promote a company and its products and/or services.

- Plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

- Plans, executes, and measures all web, SEO/SEM, optimize marketing campaigns, track site traffic for generating leads, database marketing, email, social media, and search advertising Designs, builds and maintains our social media presence.

- Content Writing & Continually work on the Search Engine Optimization of the website

- Contributes to marketing effectiveness by identifying short-term and long-range goals that must be addressed.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights, and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing and suggests activities for improving the quality of online content.

- Plans executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize the user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Identifies critical conversion points and drop-off points and optimizes user funnels.

Skill required:

- Influencer and drive results through collaboration

- Team Player

- Interpersonal and Strong Communication skills (Reading, Written & Oral)

- Flexibility & Adaptability

- Business Centric

- Out of Box thinker

- Go-Getter

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Vendor Management

- Self-motivated yet Business-focused

- Proficient in marketing research and statistical analysis

- Ability to forecast and manage Budgets

- Critical thinker and problem-solving skills

- Good time-management skills

Education, Experience, and Licensing Requirements:

- Bachelors or masters degree in marketing or a related field

- Proven working experience in digital marketing, particularly within the industry

- Demonstrable experience leading and managing SEO/SEM, B2B, marketing database, email, social media, and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Solid knowledge of website and marketing analytics & CRM tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing PPC campaigns on all major search engines

Relevant Exp: 4-6 Years experience