jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
30/05 Innvocon
Director & COO at Innvocon Learning Solutions

Views:143 Applications:42 Rec. Actions:Recruiter Actions:21

Innvocon - Product Marketer (3-10 yrs)

Mumbai/Navi Mumbai Job Code: 1103296

- If you have been in any of the traditional investment markets for more than 3 years and adoptive by nature to embrace new technologies, then let's give it a shot.

- In this high-tech world some of the finance and marketing background is essential to perform, so if you are an MBA with Finance or Marketing as your major, don't miss the train.

- If you are already into the marketing of crypto and blockchain based products, then drop us your resume right away, as your next break is just across the corner.

Roles & Responsibilities:

You will:

- Understand and transform the technical details and prepare the marketing material to educate and benefit the customers.

- Build product positioning and messaging that resonates with the customers and differentiates our products from its competitors.

- Understand the competitive landscape and be an expert on our competition and how they are positioned. Develop and advance market segmentation for each product offering.

- Provide detailed plans for new product launches and oversee the implementation of launch plans and user acquisition hacks.

- Translate new product offerings and features into marketing and communication strategies.

- Support the product suite and business development team with customer onboarding content.

- Closely work with key players (design, content, product, growth) to execute strategies.

Qualifications:

You should have :

- A master's degree in marketing, Finance, Communication or Business Management.

- First hand professional experience of working in investment or investment centric products, experience with NFT, Cryptos and Blockchain based product is a big plus.

- Understanding of the product positioning, product placement and modern day marketing techniques.

- Ability to plan, execute and evaluate integrated marketing campaigns across multiple channels.

- Familiarity with various analytical tools like Google Analytics, Web Trends to understand and analyse its data points, and align our marketing campaigns and strategies to maximise the impact.

- Entrepreneurial nature and spirit to transform goals into realities.

- Organizational mindset, skills and abilities to work in high impact and fast paced environment.

- Ability to work collaboratively with the team and all stake holders; strong interpersonal skills is a must.

- Active team player, self-starter, and multitasker with a process-oriented mindset who can quickly adjust priorities.

- Strong analytical skill along with agile execution to quickly align and adjust priorities while synthesizing the strategy to achieve set goals.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.