Designation: Product Marketing Manager Location: Bangalore Reporting to: CMO - Chief Marketing Officer Role and responsibilities: - The person will be responsible for making products - fly-off the shelf. - This role is the glue that binds platform strategy to the tactics are needed to drive success by attracting customers to the platform, to use it and recommend to others. - This person is the product evangelist and plays an integral role in the brand build of the product. - The person needs to know their competitors like the back of their hand - what they do today and what they plan to do in the future. - Person will need to know the customers better than they know themselves, including how they make their buying decisions. Person needs to match strategic insights with market evidence to drive the identification development, positioning and messaging of new use cases. - The person must ensure that their strategies resonate with the buyers and empowers the sales channels to be successful. - The person must be obsessed with tracking performance through data and proving what is working and what isn- t. - The person will be regularly collaborating with product managers and sales channels for identifying new use cases to add to the platform. Key Responsibilities - Market intelligence- be the expert on our buyers, who are they, how they buy and their key buying criteria. - Understand the competitive landscape- be an expert on our competition and how they are positioned. - Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas. - Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. - Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. - Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes. - Oversee overall project management of new product development (NPD) &amp; Go-to-Market (GTM) cycle across concept development/ testing/ positioning / pricing /rollout /in-market performance tracking, This includes necessary coordination of cross functional project teams from other relevant functions like Technology, Business Ops, Finance, Legal etc. - Identify new use cases to be added to the product for increasing its differentiation. - Present business case for new use cases to management to get approvals for spends on developing it. - Plan the launches of new use cases and manage the cross-functional implementation of the plan. - Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Requirements - Bachelor's degree in business or marketing; MBA preferred from reputed college with experience in FMCG or retail financial products like credit/debit cards business in Banks. - 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research) - Proficient in productivity applications such as Microsoft Office, Project or Jira. - Comfortable using collaboration and CRM tools such as Slack and Salesforce. - Familiar with marketing automation tools. - Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram. - Exceptional capabilities to source and analyse data to identify what is working and what not. - Exceptional ROI-tracking skills, able to prove what is - or isn- t- working - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer. - Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player! Personality: - Self-driven, results-oriented with a positive outlook and impeccable integrity. Having a high orientation towards business and clear understanding of the difference between creating a product and delivering business value. A natural forward planner who critically assesses own performance. - Mature, credible, and comfortable in dealing with senior executives of large companies. A natural risk spotter who can quickly understand friction lying in business and work towards eliminating it. - Keen for new experience, responsibility and accountability. Able to get on with others and be a team-player. Benefits: This job will provide the individual with an opportunity to work on one of the most difficult aspects of Innoviti's business - product management. Allows person to contribute to the platform in building one of the hottest payment companies. Contributing to Innoviti achieving its vision will provide an opportunity to the individual to be recognized as one of the members that made it happen.

Bangalore

Innoviti Payment Solutions - Manager - Product Marketing 

Innoviti Payment Solutions - Manager - Product Marketing  ,Job Description for Innoviti Payment Solutions - Manager - Product Marketing  in Innoviti in  Bangalore for (5-10) years of experience. Apply Now!

Job Description for Innoviti Payment Solutions - Manager - Product Marketing  in Innoviti in  Bangalore for (5-10) years of experience. Apply Now!