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31/05 Deep Prakhar Singh
Assistant Manager - Recruitments at Innovaccer

Views:126 Applications:35 Rec. Actions:Recruiter Actions:1

Innovaccer - Specialist - External Relations - Marketing & Partnerships Team (3-9 yrs)

Bangalore/Greater Noida Job Code: 1103669

Your Role

We are looking for a Specialist-External Relations to join the Marketing and Partnerships team. You will serve as the link between our CS and Marketing team and help them to amplify our customers' success, establish better relations with them, contribute to the upsell discussions, and establish our customer community as the superhero of their digital transformation journeys.

A Day in the Life

In this role, you will be responsible for the strategic tech touch and in-app engagement, advocacy, retention, and cross-sell programs to drive overall customer adoption, loyalty, and growth.

This is a role for a strong communicator, who has an ability to think strategically while identifying innovative ideas that will drive deeper engagement across our customer base through the relationship lifecycle.

This includes creating a movement and activating our customers' as advocates by employing a combination of activities and applications to engage and nurture customers to accelerate their success, and cultivate new advocates to share their experiences with the Innovaccer brand through customer quotes, case studies, 3rd party reviews, sales reference calls, etc. You will oversee the team that runs the programs end-to-end, from ideation to execution.

- Foster a deep understanding of our customers' organizational goals and objectives to identify opportunities for alignment with Innovaccer s customer marketing strategies

- Execute programs to achieve advocacy, retention, and growth targets

- Design and implement a range of cross-selling efforts to ensure customers are aware of recent product innovation and add-on options to maximize lifetime value and customer satisfaction

- Design, develop, execute, and measure creative communications, such as newsletters, surveys, campaign emails, nurture streams, webinars, etc.

- Measure the impact of customer marketing activities on customer advocacy, growth, retention, and financial outcomes

- Identify strategies to drive key advocates for customer case studies and evangelism to drive customer adoption and opportunity velocity, as well as fuel brand campaigns, thought leadership programs, and more

- Track and analyze ROI for customer content and marketing efforts.

What You Need

- Minimum of 4+ years of B2B customer marketing experience, ideally in the enterprise software/ SaaS industry

- Passion for the customer: Building relationships and delighting customers is what you live for. You go above and beyond to turn customers into raving fans and act as the voice of the customer to improve the customer experience

- Familiarity with customer advocacy platforms such as Pardot will be beneficial.

- Pride in being a trusted advisor, challenging the status quo with innovative thinking to ensure every customer touchpoint adds value

- Strong collaborative skills and you leverage every opportunity to promote your programs

- Relentless focus on urgency in execution

- Comfortable with an ever-changing environment that requires you to be agile

- Keen level of interest/excitement to learn about new technologies and the digital adoption space

- Passion for the customer: Building relationships and delighting customers is what you live for. You go above and beyond to turn customers into raving fans and act as the voice of the customer to improve the customer experience

- Pride in being a trusted advisor, challenging the status quo with innovative thinking to ensure every customer touchpoint adds value

- Strong collaborative skills and you leverage every opportunity to promote your programs

- Relentless focus on urgency in execution

- Comfortable with an ever-changing environment that requires you to be agile

- Data-driven and creative, you employ creativity to try new things and are always learning and refining based on data and reporting

- Strategic thinker, who can see the big picture and focused on measuring ROI through all customer marketing programs

- Ability to influence and drive program objectives across global, regional, and functional teams to achieve outcomes

- Adept at creatively engaging and motivating customers with out-of-the-box thinking and innovative program

- Keen level of interest/excitement to learn about new technologies and the digital adoption space

Preferred Skills

- Customer Marketing

- Customer Upsell

- Event Management

- Customer Advocacy

- Creative Communication

- Customer Evangelism

What We Offer

- Industry-focused Certifications: We want you to be a subject matter expert in what you do. So, whether it's our product or our domain, you will dive straight in and be certified by the best in the world.

- Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work.

- Health Benefits: We cover health insurance for you and your loved ones.

- Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas for innovating at Innovaccer.

- Pet-friendly office and open floor plan. No mundane cubicles.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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