Innovaccer - Senior Associate - Content Marketing

Your Role

We are looking for a Senior Associate - Content Marketing to join the Marketing and Partnerships team. You will work with the Product Management team and other marketing divisions to design top-notch content to strengthen brand positioning.

A Day in the Life:

- Work as an architect of creative digital content for extensive marketing strategies

- Exercise acumen in research skills to create a knowledge base that comes in handy in enterprise decision making in the field of healthcare

- Utilize a blend of strong soft and interpersonal skills to interact with industry experts and then transform collective ideas into highly creative content

- Create content marketing campaigns to drive leads and subscribers

- Use SEO best practices to generate traffic to our site

- Work closely with Senior Business Executives and Engineering teams on current projects and coordinate documentation

- Conduct secondary research and collate the information on the future prospect of diverse content strategies

What You Need:

- Persistence and diligence to 'go the extra mile-

- Understanding of U.S. healthcare is an advantage

- Should have at least 3+ years of experience in B2B content writing

- Flair for written and spoken English with an impeccable command of grammar

- Should have prior experience in managing a content team

- Should be able to understand different styles of understanding and should be well-versed with the style of content used in product launches and media communications

- Proactive, decisive, independent thinker and should be good at industry research

- Solution-oriented approach with proven ability producing technically accurate, high-quality results

- The creativity that builds credibility with the audience

- Proven experience working under strict deadlines and the ability to work quickly and accurately in a fast-paced environment

- Must have natural business acumen in order to qualify an opportunity

- The ability to handle multiple projects concurrently and work in a fast-paced environment

- Should be able to define buyer personas and create tailored content for individual personas

- A self-starter capable of making sense in unstructured situations

Preferred Skills:

- Creative Writing

- Market Research

- Content Marketing

- Content Strategy

- Advanced SEO Understanding

What We Offer:

- Industry-focused Certifications: We want you to be a subject matter expert in what you do. So, whether it's our product or our domain, you will dive straight in and be certified by the best in the world.

- Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work.

- Health Benefits: We cover health insurance for you and your loved ones.

- Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas for innovating at Innovaccer.

- Pet-friendly office and open floor plan. No mundane cubicles.