Innovaccer - Senior Associate/Associate Manager - Digital Marketing

HAVE YOU HEARD ABOUT THE WORLD'S FASTEST GROWING HEALTH IT COMPANY?

Innovaccer Inc. is a leading healthcare data platform company focused on delivering a more efficient and effective healthcare through the use of pioneering analytics and transparent, clean, and accurate data. Innovaccer's aim is to simplify complex data from all points of care, streamline the information, and help organizations make powerful decisions and realize strategic goals based on key insights and predictions from their data. Its products have been deployed across more than 500 locations with over 10,000 providers leveraging it at institutions, governmental organizations, and several corporate enterprises such as Mercy ACO, StratiFi Health, Catalyst Health Network, Osler Health Network, and PHIX HIE. Innovaccer is based in San Francisco with offices around the United States and Asia.

YOUR TITLE WILL BE: Senior Associate/Associate Manager

YOUR DEPARTMENT WILL BE: Marketing & Partnerships

YOUR EMPLOYMENT TYPE: Full-Time

WHERE YOU WILL BE WORKING? Noida, India

YOUR ROLE:

- We are looking for a talented Senior Associate/ Associate Manager to undertake performance marketing initiatives for lead generation, brand awareness and pipeline progression. 

- This role will be responsible for creating effective digital marketing strategies to build thought leadership (awareness/ visibility), promote content collateral to generate engagement and generate pipeline for our products. The goal is to reach out to the market and cultivate the customer's interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

KEY SKILLS:

- Content Marketing

- Email Marketing

- Lead Generation

- Growth Hacking

- Growth Marketing

THE REALLY GREAT THINGS YOU- LL BE DOING

- Create and manage digital marketing plan to meet demo and subscriber targets

- Identify & execute quick growth hacking techniques to leverage opportunities of maximising subscribers, engagement and visibility

- Strategise & execute email marketing workflows & campaigns for lead generation

- Plan the digital campaigns calendar & execute critical digital marketing initiatives including webinars, newsletters etc.

- Social Media Management through proactive content creation & posting, community management & spokespeople image management for meeting monthly engagement targets and brand awareness

- Plan & execute Paid campaigns for lead generation and brand awareness

- Data Analytics and campaign performance tracking & reporting to offer creative recommendations

- Manage monthly spends and ensure ROI in everything we do

WHAT LANDS YOU THIS ROLE

- Familiarity with Social media and web analytics

- Marketing/campaign/product/project management experience with any agency would be a bonus.

- Ability to manage multiple campaigns to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment.

- Excellent knowledge of the campaign briefing process

- Managing/Maintaining all the documentation required in the campaigning process

- Proficient in using CRM, reporting and Email Marketing Tools

- Exceptional communication skills (both written and verbal)