Innovaccer - Manager - Demand Generation

Role:

We at Innovaccer are looking for a Manager, Demand Generation who'll work hand in hand with Manager - Marketing, as well as the upper management of the organization to drive lead generation programs, processes, and systems.

Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing and measuring new systems, processes and campaigns.

THE REALLY GREAT THINGS YOU WILL BE DOING :

- Develop, maintain and execute demand generation plans aligned with business goals.

- Develop a deep understanding of Innovaccer customers, products and the buyer's journey.

- Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle.

- Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns and build programs that support sales enablement.

- Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates.

- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership.

- Drive data capture and management. Provide regular database health checks, cleansing, and augmentation.

- Work closely with other departments to build cross-functional cohesion and ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization.

- Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer's largest customers.

- Ensure that content reaches the right part of the sales funnels at the right time.

- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.

WHAT LANDS YOU THIS ROLE :

- Highly experienced in implementing enterprise lead generation programs and processes.

- Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams.

- Knowledge of Sales funnel and pipeline structure.

- Proactive, decisive, independent thinker and should be good into industry research.

- Solution-oriented approach with proven ability producing technically accurate, high-quality results.

- Demonstrated ability to come up to speed quickly on a new campaign and balance multiple campaigns.

- Must be skilled in content creation

- Experience creating task-based and process flow documentation.

- Healthcare Domain and Big data Technologies understanding will be plus.

- Excellent interpersonal communication skills.

- Strong analytical skills with marketing science.