InnovAccer - AVP - Lead Generation

AVP - Lead Generation

Job Details :

Position Title : AVP- Lead Generation

Reporting to : Chief Revenue Officer

Travel Required : None required

About InnovAccer :

InnovAccer simplifies access to structured data and analytics through of machine learning and Big Data technologies. With offices in San Francisco and Noida, InnovAccer is transforming the way Corporations, Research Houses, and Think Tanks extract intelligence from data.

Recognized by 500 Startups, TiEcon 2015, Forbes, NASSCOM among others, InnovAccer's products & services are deployed at the most critical international bodies, educational hubs and corporate including the likes of United Nations, NASA, Mercy, Tata Mutual Funds, Paytm, IAB, Global Entrepreneurship Monitor, Brazilian Govt, researchers from Harvard, Stanford, MIT and many more.

Key responsibilities :

Lead Generation :

- Identify the prospects (companies) in the industry of choice

- Deep research into the functional aspects of each prospect

- Identify the decision makers of the prospects

- Detailed research on the competitors of the prospects in the industry.

- Contact the prospects with tailor made intros ( These have to be well directed and written to each with a specific and concrete objective) to create awareness of InnovAccer and our products and get a meeting

- Cold Emailing/ messaging on Linkedin

- Continuous outreach to the prospective client for follow ups

Lead Qualification :

- Qualify the leads on the basis of certain pre defined parameters

- Continuously reviewing the process for improved results

- Process definition and adherence

- Define a systematic process of generating leads

- Bring industry best practices to create a team of global standards

- Every step in the process will be measurable and weighted

Team Development :

- Set quantifiable targets for your team

- Manage and evaluate the performance of the team members with certain performance matrix

- Mentoring and Coaching for Inside Sales, Cold Calling and Messaging

- Inculcate a culture of best practices in the team

Qualifications & Experience :

- Min Graduate and above

- 2-4 years of experience in a lead generation role (preferably for an Analytics/IT/ITES industry)

- CS grads a plus

- Experience in coordination and engaging senior business executives

- Ability to deliver on targets

Soft skills :

- Impeccable oral communication skills

- Excellent written communication skills with a knack of writing emails and informative mailers

- Assertive in making a point

- Go-getter attitude

- Must believe and be able to map the organization's vision with his own

- Persistence and diligence to 'go the extra mile'.

- Articulate in both verbal and written presentation

- Ability to build credibility with the audience

- Must have natural business acumen in order to qualify an opportunity

- A self starter capable of making sense in unstructured situations

- Organized and meticulous in maintaining leads and follow ups

Business skills :

- Expert in engaging with the senior business executives

- Expert in MS Word, MS PowerPoint, Excel

- Excellent verbal and written communication

- Expert knowledge of using LinkedIn and other relevant social media tools.

- Prior experience in cold calling is preferred