InMobi - App Store Optimization Lead

What will you be doing?

- Lead efforts to boost app visibility, improve impression to download conversion

- Responsible for identifying new ASO opportunities including keyword recommendations and creative improvement opportunities

- Lead tests and experiments to acquire expert knowledge in ASO and implement your findings

- Develop your App Store Optimization expertise and keep your knowledge up to date regarding new app stores (Apple App Store and Google Play Store) and mobile growth trends

- Create ASO Audits, conduct keyword optimizations and build recommendations to increase the visibility and app installs

- Collaborate with our product team on product improvements based on customer and personal feedback

- Monitor and track app store rankings using the latest analytic tracking tools

What do we expect from you?

- You have at least 3 year experience in ASO with a consumer tech product

- You have a strong understanding of Keyword research

- You have an excellent understanding of the different App stores and their processes

- You have an analytical mindset and are proficient with Excel

- You have a proven track record for working with complex data, presenting them in an understandable way and translating them into meaningful decisions

- You are autonomous, rigorous and methodical, and know how to take steps to solve problems when dealing with new situations