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13/09 Harsh Nagpal
Talent Acquisition Lead at Info Edge (Naukri.com)

Views:1503 Applications:489 Rec. Actions:Recruiter Actions:17

Info Edge - Senior Brand Manager - Jeevansathi.com - IIM/ISB/MDI/FMS (3-8 yrs)

Noida Job Code: 977296

Job Objective : 


A senior brand manager will be responsible for crafting and adapting brand strategy for the company's target market. The incumbent will be responsible for maintaining brand integrity across all company's marketing initiatives and communications. In this position, he/she will play an integral role in taking Jeevansathi to the next level of growth

Job Description :

- Create brand positioning platforms and generate effective communication plans across ATL, BTL and Digital Media

- Plan strategies and execute marketing plans to establish and maintain brand presence in the market

- Devise optimized marketing mix & execute brand plans with timelines and cost effectiveness

- To carry out relevant consumer researches/ market analysis in order to help carve out strategy in order to meet business objectives

- Coordinating with advertising agencies and research agencies to develop suitable brand initiatives and work on campaign idea development and creative production

- Conduct competitive strategic analysis, consumer segmentation, and consumer insights

- Conduct regular brand health studies to track brand awareness, trials & usership vis a vis competition, and draw marketing plans basis the results

Required Skills :

- Overall 3+ Years in a Brand Management role with experience in Brand Strategy and Planning

- Proven expertise around consumer insights and market intelligence

- Experience in multiple specialty areas: ATL, Digital Branding & Social media, Innovation and Alliances would be preferred

- Knowledge of leading practices, latest tools and technologies & drive implementation/ continuous improvement

- Ability to design market research and derive data insights from various sources

- Demonstrates project management skills and owns end-to-end campaign delivery

- A balance of sound creative judgement & analytical skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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