Leadership & Corporate Hiring at Info Edge India Ltd
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Info Edge - Manager - Marketing (3-12 yrs)
We are looking at candidates who places consumer insights at the heart of their work and can develop innovative brand campaigns that push boundaries, deliver growth and build brand equity.
Key Responsibility Areas:
- Create brand positioning platforms and generate effective communication plans across ATL, BTL and Digital Media
- Plan strategies and execute marketing plans to establish and maintain brand presence in the market.
- Devise optimized marketing mix & execute brand plans with timelines and cost effectiveness.
- Coordinating with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand and work on campaign idea development & creative production
- Conduct competitive strategic analysis, consumer segmentation, and consumer insights
- To carry out relevant consumer researches/ market analysis in order to help carve out strategy in order to meet business objectives
- Conduct regular brand health studies to track brand awareness, trials & usership vis a vis competition. To draw marketing plans basis the results of brand tracks in order to drive brand growth