Info Edge - Lead Business Analyst - IIMJobs

Key Responsibilities :

- Lead Campaign optimization efforts for the B2C Business

- Collaborate with stakeholders and leaders across Sales, Product, Finance to enable them with data and translate complex business questions into verifiable hypothesis

- Own end to end internal data reporting, analysis and presentation of Actionable KPIs to be leveraged by the Management and different Teams

- Responsible for creating dashboards & reports linking Sales & Product data, helping in business expansion strategies

- Analyse product performance and usage and identify areas of improvement

- Manage the Internal Information System with CRM

Knowledge & Skills:

- 4-8 Years of Experience in a similar role

- Experience with Data Transformation and analysis tools like MS Excel, SQL and Google Analytics

- Experience in using CRM tools and handling MIS

- Experience in Marketing analytics and monitoring Growth Marketing efforts

- Exceptional analytical and problem-solving skills

- Strong cross functional and communication skills

- Experience in programming language like python is desirable