Manager - Human Resources at Infoedge
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Info Edge - Head - B2B Marketing - Naukri RMS (10-12 yrs)
Head - B2B Marketing Naukri RMS
Reports to Head - EVP- Naukri RMS
About Info Edge :
Info Edge is India's premier online classifieds company in recruitment, matrimony, real estate, education and related services. We were the first dot-com company in India to go public, back in 2006 and have maintained our market leadership over the past 2 decades. To this day, we are the only large profitable internet firm which is profitable and cash-rich in India, to fund our internal and external growth.
With a network of 62 offices located in 43 cities throughout India, Info Edge has close to 4000 employees engaged in innovation, product development, integration with mobile and social media, technology and technology updation, research and development, quality assurance, sales, marketing and payment collection. It has also made forays abroad into the Gulf market with the website www.naukrigulf.com and currently has offices Dubai, Bahrain, Riyadh and Abu Dhabi.
Business portfolio comprises of :
- Online recruitment classifieds, www.naukri.com, 2nd largest job board in the world, with 77% market share in the Indian e-recruitment space (10x over the nearest competitor), www.naukrigulf.com, a job site focused at the Middle East market, offline executive search (www.quadranglesearch.com) and a fresher hiring site (www.firstnaukri.com).
- Additionally, Info Edge provides jobseekers value added services (Naukri FastForward) such as resume writing. New offering of Enterprise Cloud solution RMS, which offers end-to-end recruitment management.
Real Estate :
- Online real estate classifieds, www.99acres.com, is India's largest property classifieds business, with 45% of market share covering every major city in India.
- Online matrimony classifieds, www.jeevansathi.com, is among the top three in India's online matrimonial space growing at 25% over the last 2 years (fastest in India), with clear market leadership status in North and Central India.
Education : Online education classifieds, www.shiksha.com, is the smartest gateway for students to achieve their goals.
Investee Portfolio :
- As one of the pioneers of internet entrepreneurship in India, InfoEdge continues to leverage its expertise in operating internet businesses to invest in early stage startups addressing consumer needs in the rapidly growing Indian internet market.
- Some of the marquee consumer internet names that it has backed over the years include Zomato (India's largest restaurant discovery and food delivery platform), Policybazaar (India's largest online insurance marketplace), Happily Unmarried and Meritnation (India's leading online K-12 education platform) among others.
Here are some quick figures about Info edge :
- Market cap: ($4 bn USD)
- Turnover for F.Y. 2018-19: 1100 cr
- Net Profit for F.Y. 2018-19: 282 cr
Future Opportunities :
- With an internet user base of 400 million which is expected to reach 730 million by 2020, India presents an extremely large market opportunity and our vision is to be at the helm of this opportunity to create massive value for the Indian consumers.
- We believe that strong understanding of the Indian consumer, deeply instilled spirit of entrepreneurship and two-decades long experience of building enduring internet businesses will enable InfoEdge to realize this vision by increasing its market leadership in the spaces that it operates in and investing in new spaces to tap into the ever growing internet market in India.
Job Description :
- AVP B2B Marketing is a strategic role and report into EVP & Enterprise Head, Naukri.com
- The incumbent will be responsible for leading a team interfacing with the business, sales, product & analytics team to build Naukri as the most preferred business partner & tech leader with the clients & customers (CHROs/TA Heads/Consultants/Recruiters).
The role entails :
- Deep understanding on Naukri's product offering, competition. Partner closely with product & sales team to upsell, cross sell, renewal and adoption of Naukri's product and solutions.
- Build a comprehensive B2B marketing strategy - creative, media, content, social etc. and lead end to end execution of the strategy. Help Sales in achieving business objectives and numbers- which includes driving lead generation campaigns and ecommerce. Build all Sales collaterals and customer facing content to establish Naukri as New Age Recruitment Leader.
- Championing communication with the CHROs/TA Heads/ recruiters - define value proposition of Naukri for enterprises / recruiters, design cutting edge collaterals & decks, design new product launch tool kits etc.
- Forge partnership with recruiters by leveraging Naukri's strength as the No. 1 recruitment platform thereby providing recruiters with rich insights on hiring, white papers, industry specific insights, build forums and knowledge sharing events, map best B2B & account management practices.
- Lead events marketing for Naukri, identify & target key events in India and Middle East to tap in key decision makers on the recruiter's side.
- Segmentation of customers and customized communication.
Team Management : Leading a team of expert B2B marketers
- MBA/PGDM from a top-tier B-School or equivalent
- 10 to 12 years of experience in B2B and Product Marketing earlier experience in key account management & Digital Marketing is a plus.
- Strong analytical skills to drive sector level insights, white papers, pitch presentations.
- A team leader with ability to collaborate with sales, analytics, tech & sales teams
- Experience in lead generation, ecommerce, driving conversions and enabling sales to upsell / cross sell
- Excellent written and verbal communication skills.
Reports to the Business Head-Cloud Business