Info Edge - Digital Marketing Manager - Job Hai & Jeevansathi.com - IIM/ISB/MDI/FMS

Digital Marketing Manager - Infoedge (Job Hai & Jeevansathi.com) - MBA from Tier 1 Institute

About Info Edge : 

We are Info Edge, a pioneer in the Indian internet ecosystem. You may have heard about us when you are looking for a job (Naukri, iimjobs, hirist, AmbitionBox, Job Hai, BigShyft), a house (99acres), a life partner (Jeevansathi) or while you were studying (Shiksha). We run all these in house. We also invest actively and you might recognize us if you order food online (Zomato) or buy insurance online (Policy Bazaar). More about us here!

In short, we constantly strive to run sustainable businesses in the consumer internet space in India. We are $9-Billion in market cap but are a lot more in how we touch everyone's life on a day-to-day basis. And we aspire to do more.

Job Objective : 

The Digital Marketing Manager will be working on Job Hai platform and will be responsible for developing and implementing performance marketing strategies to meet business goals. She/he will be building as well as executing the operating plan designed to hit our business goals through accelerating user acquisition.

This is an individual contributor role with cross functional collaboration. The person will work directly with Business Head.

Job Description :

- Define Digital Marketing roadmap for Job Hai to achieve business goals

- Formulate strategy for user acquisition and brand growth

- Plan and execute all marketing campaigns across channel for user acquisition and retention

- Device and execute marketing strategy across search, display, app, social media, email, SMS etc.

- Design, build and maintain our social media presence

- Track & update marketing performance dashboards at campaign level on a daily, weekly and monthly basis

- Talk to customers frequently to identify new insights and perform regular experiments to optimize campaigns

- Work closely with the product and tech team to execute campaigns

Required Skills: 

- Experience in working across marketing channels - Google, Facebook, You Tube, Social Media, Email, SMS

- Exposure to marketing automation tools - WebEngage, MoENgage, Clevertap etc.

- Stakeholder management

- Pro-activeness is a must