24/11 Shruti
HR Generalist at INDwealth

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INDwealth - SEO Strategist/SEO Manager (3-8 yrs)

Gurgaon/Gurugram Job Code: 867086

Key Responsibilities:

- Plan, create and execute SEO strategy that meets or exceeds aggressive growth targets and efficiently drives ROI positive results cross channel

- Identify, measure and report key SEO KPIs including: contribution to the business, top keywords, top pages, conversion rates, Brand vs Generic, and MOM performance, etc.

- Monitor search console, google analytics and several other industry standard tools to identify technical coverage parameters

- Create and execute detailed plan for off-page optimizations such as link building: Internal, Inbound and Outbound links

- Perform keyword search to extend discoverability via search engines, understand the products offered in depth and match the communication with search intent

- Keep performing extensive A/B testing with SEO changes and updating the strategy with latest developments in search engine algorithms

- Partner with cross functional teams (Dev, Platform, Engineering, Analysts, PR/Communications, other channels) to recommend and prioritize site enhancements that improve organic search engine rankings to maximize acquisition and retention cross channel

- Identify content and technical gaps in the website and drive changes to overcome them at scale e.g., SSR, Dynamic CMS, etc.

- Work closely with the research & content team to create high value and traffic content (e.g., blogs, articles, etc.) for the website.

- Suggest and then drive the devs to optimize code, site architecture, internal links, subdomains, meta descriptions, and on-page optimizations, etc.

Key Requirements:

- Experience of 3+ years of improving/managing SEO for high traffic, multi-category websites

- In-depth understanding of SEO best practices, search engine algorithms and ranking strategies, and passion to stay informed about news and trends in SEO and online marketing.

- Hands on experience with tools such as Google search console, Google analytics, Ahrefs and other keyword, content and competitor analysis tools.

- Excellent written communication skills and an eye for user-centric quality communication

- Interpersonal skills to manage technical and content teams

- Practical knowledge of all the on page and off page SEO factors and how to grow traffic outside of traditional methods

- Expert-level analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions

- Entrepreneurial - test & learn- mindset with track record of innovation; Willingness to learn, unlearn and relearn as search engine optimization techniques change

- Ability to work in a fast paced environment with meticulous attention towards quality of traffic

- Past experience or knowledge of financial domain will be a big plus

What does INDmoney bring to the table :

Apart from monetary benefits, we offer

- Opportunity to work on cutting edge problems

- Informal work culture

- Freedom to experiment on new ideas and technologies

- A highly motivated work environment where you learn exponentially and grow with the organization

- An opportunity to create impact at a large scale

Women-friendly workplace:

Maternity and Paternity Benefits

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