Responsibilities - - Lead the acquisition and branding strategies through different channels like Facebook, Instagram, Twitter, Quora, Google, YouTube LinkedIn, and others - Take ownership of marketing investments, budgeting, reporting, ROI across channels, digital media vehicles. - Strategize & decide the right media mix & execute them using various digital marketing app campaigns across Search, Social, Remarketing, cross-sell, up-sell to scale the user acquisition amongst the target audience. - Very good understanding of the app ecosystem - Attribution, Tracking & tuning various End-to-End Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion funnels. - Someone who can understand different category marketing funnel, content-based marketing, eager to do experiments & learn fast in order to create our own playbook to scale & optimize keeping CAC/LTV in mind - Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments - Coordination with different teams internally (Product, Analytics, Tech, Research, etc.) to ensure that our campaigns further build on the product proposition and help us meet the defined business objectives. - Ability to thrive under pressure and function effectively in a fast-paced environment, providing strong leadership skills and managing multiple projects simultaneously. Desired Skills and Experience: - Experience : 5+ years of proven experience in performance marketing working in mobile first, B2C consumer internet organizations with a minimum of Rs.6Cr annual budget. - In-depth, hands-on experience in managing programmatic & biddable platforms like Facebook Ads, Google, Instagram, Twitter, YouTube, Quora, etc. - Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc. - Knowledge of Marketing analytics, Attribution and Planning tools (e.g. Appsflyer, Firebase, etc.) - Ability to synthesize data, make data-driven decisions, and balance that with the 'art' of media strategy. - Should be able to take end-to-end ownership of projects & team management - Good understanding of organizational goals and objectives. - Self-motivated, Strong analytical skills, and a goal achiever attitude. - Advanced MS Excel skills with a good knowledge of MS Excel, decent knowledge of Databases, SQL

Gurgaon/Gurugram

INDwealth - Performance Marketing Lead 

INDwealth - Performance Marketing Lead  ,Job Description for INDwealth - Performance Marketing Lead  in INDwealth in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!

Job Description for INDwealth - Performance Marketing Lead  in INDwealth in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!