Industrybuying.com - Specialist - Email Marketing

Roles and responsibilities

- Create email marketing campaigns to promote both products or services

- End to end ownership of email marketing strategy - email calendar & strategy planning, discount strategy, creation, execution, tracking, reporting of email marketing campaigns including bounce logs.

- Troubleshoot and collaborate to find solutions to deliverability issues as they arise

- Manage customer database with various segments and relevant attributes and make sure that email lists are up-to-date with valid email addresses.

- Ensure IP addresses are warmed up and domain reputation remain in the good slab

- Monitor overall deliverability rates across all users and IPs - responsible for open/click/bounce rates and ROI

- Maintain relationships with ISP and other email providers

- Build a connection on social networking sites or various input forms for lead generation

- Ensure prompt and accurate communication via email to minimize unsubscribes

- Co-ordinate between creative designer and content writer to finalize mobile-friendly campaigns

- Plan email personalization to the deepest levels to maximize customer LTV and experience.

- Plan the customer journey, customer lifecycle, understanding customer behavior and executing campaigns /engagement programs to improve retention

- Understand different customer cohorts (new vs. repeat, broken down by source, locations, offers vs. non-offers, categories bought etc. ) and behavior across platforms- research and implement new methods of abuse detection, prevention and spam controlling

Desired Candidate Profile :

- 2-4 years' experience in Email Marketing strategy planning and execution

- Proven track record of running successful email marketing campaigns for eCommerce platforms to promote both products and services.

- Advanced proficiency in Emailing Tools.