Industrybuying.com - Manager - Category Marketing

Industrybuying.com - Category Marketing Manager

Job description :

We are looking for a talented, customer-obsessed, sales-driven, and analytical Category Marketing Manager to help build and execute strategies focused on customer engagement and sales growth. This position will manage all campaigns focused on on-site customer experience at Industrybuying.com for a group of categories, including email campaigns, push notifications, and storefront creations for deals, product launches, and category-related events.

Key job responsibilities:

- Own on-site campaigns for your categories.

- Own digital campaigns end to end: manage targeting and segmentation, messaging, content and design, planning and execution, reporting on individual campaign results and bigger picture trends for customers registered at Industrybuying.com

- Manage day-to-day campaigns to drive sales

- Understand customer lifestyles and segmentation and create testing plans to optimize for engagement

- Develop and analyse performance metrics and articulate these into written narratives to drive business decisions

- Partner across internal teams to develop and implement optimal customer experiences.

- Drive online traffic (website, e-mails) for existing customers, ensure optimal execution of best practices and seek improvements for all traffic channels (e.g. e-mail, SEO) in close cooperation with the traffic team

- Work with cross-functional teams on the campaign calendar and execution planning

- Propose, manage and implement the online marketing and promotion plans in cooperation with other teams.

- Conduct regular quality control of our website by drawing on quantitative results.

- Continuously observe industry trends and refresh the website to reflect such trends.

- Drive experiments to continuously improve the efficiency of marketing tactics and scale the impacts.

BASIC QUALIFICATIONS :

- Excellent written and verbal communication skills (English).

- Ability to operate both strategically and tactically.

- Hands-on approach to get things done.

- Strong analytical skills, leveraging data to back up assumptions and identifying opportunities.

- Experience in online merchandising, digital marketing, and/or e-commerce executing customer-facing online experiences.

- High attention to detail and proven ability to manage competing priorities simultaneously.