Industrybuying.com - Manager - Application Marketing

Job Description:

- Develop app marketing strategies and roadmap to achieve business goals.

- Generate deep insights about customers at each stage in their relationship with our app, inventing new ways to provide a better e-commerce experience.

- Take ownership of the app marketing projects, including conceptualizing, building, executing, and analyzing adoption and engagement programs, making continuous improvements based on performance, trends, and insights via tests and optimization.

- Partner with product and tech teams to execute promotion campaigns and app development that will enable increased engagement from active customers as well as lapsed customers.

- Increase awareness of our service by developing and iterating on customer segmentation, designing innovative marketing tactics, and understanding the end-to-end app life cycle funnel and attribution metrics to shape marketing and messaging.

Desired candidate profile:

- Must have 3-4 years of relevant work experience in online digital marketing, product management, and/or e-commerce business development.

- Must have experience of managing app with 100K+ downloads, ideally e-commerce app.

- Outstanding achievements in improving active rate, retention rate, conversions rate, and any other important marketing KPIs.

- Strong data management skills in Excel; demonstrated experience using data analysis & extracting useful insights.

- Good understanding of app development; technical skill in app development and/or programming is a plus.