Industry Head - BFSI Practice - Media & Advertising Agency

- A Large International Advertising & Media Agency is looking for an outstanding Head Media (BFSI Practice).

- This is a unique opportunity for an experienced BFSI media expert to drive outcomes for some of the largest Banking / Fintech brands on the planet.

Your Role:

- You will help grow our Banking / Fintech Digital media practice.

- In this role, you will be responsible for developing our agency's unique position within the Banking / Fintech Media landscape, as well as defining standards and best practices to deliver innovative and flawless digital campaigns.

Job Description:

- Continue growing our Banking / Fintech Media team in terms of thought leadership and best practices, as well as the planning and activation of campaigns across the industry.

- Interpret client needs, and develop strategic solutions that address the needs and goals for their business; a portion of this role's time will be dedicated to existing clients.

- Lead 1-2 client businesses ensuring all activities across strategy, buying and measurement meet client business objectives and expectations.

- Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key partners.

- Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations.

- Identifying client issues and opportunities to develop new business opportunities within existing business.

- Partner with agency leads across Creative, Technology, and Strategy to deliver connected commerce plans to our clients and develop industry-leading solutions for the agency.

- Assessing and pursuing new business opportunities, while maintaining and growing the company's existing strengths. Support in any new business pitches and related work as required.

- Keeping a firm pulse on changes to the marketplace and industry, adjusting marketing plans accordingly.

- Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective accounts.

- Partner with Product and Tech teams to evolve advertising offerings and solutions.

Desired Profile:

- 10+ years of digital media experience, 4+ years of BFSI Media experience

- Strong familiarity with the digital environment and a clear understanding of media planning

- Keen attention to detail and an analytical approach to achieving objectives.

- Strong understanding of media research tools

- Understanding and experience with campaign automation tools

- Solid quantitative and research skills, and proven data interpretation capability

- Strong ability to understand client objectives and how they translate into search and media strategies.