IndusInd Bank - Digital Marketing Professional

Main Job Tasks and Responsibilities :

- Ensure brand messaging across all channels is continuously updated and consistent with current messaging, brand standards, and compliance requirements, while maximizing ROI

- Conduct deep dive analysis across multiple digital marketing programs such as email, paid/organic search, banner ads, affiliates, leveraging data from multiple sources: reporting & analytics tools etc.

- Develop a social media communication calendar for all Social Channels of the brand to meet desired objectives.

- Coordinate digital marketing, advertising and brand management activities

- Regular liaison with creative, media, social and digital PR agencies

- Interaction with product & service teams for development & execution of marketing activities.

- Monitor, review and report on all digital marketing activities and results

- Be creative & come with innovative digital marketing ideas.

- Assist brand team in rolling out large ad campaigns.

- Handling & track marketing & advertising budgets.

- Support internal communications and contests.

Education and Experience :

- MBA/ PGDBM degree or equivalent professional qualification

- 5 to 6 years of experience in all aspects of developing and executing digital marketing strategies

Key Competencies :

- Sound understanding of brand & marketing management across various categories

- Excellent written and verbal communication skills

- Well versed with the digital marketing environment

- Thorough in formulation & implementation of marketing collaterals

- Knowledge of Social Media, Email marketing, Web Analytics (GA premium), AdWord & ORM Listening tools

- Problem analysis and problem-solving

- Team player

- Formal presentation and excel skills

- Strategic thinking from brand perspective