HR at IndusInd Bank
Views:1000 Applications:121 Rec. Actions:Recruiter Actions:40
IndusInd Bank - Digital Marketing Professional (5-8 yrs)
Main Job Tasks and Responsibilities :
- Ensure brand messaging across all channels is continuously updated and consistent with current messaging, brand standards, and compliance requirements, while maximizing ROI
- Conduct deep dive analysis across multiple digital marketing programs such as email, paid/organic search, banner ads, affiliates, leveraging data from multiple sources: reporting & analytics tools etc.
- Develop a social media communication calendar for all Social Channels of the brand to meet desired objectives.
- Coordinate digital marketing, advertising and brand management activities
- Regular liaison with creative, media, social and digital PR agencies
- Interaction with product & service teams for development & execution of marketing activities.
- Monitor, review and report on all digital marketing activities and results
- Be creative & come with innovative digital marketing ideas.
- Assist brand team in rolling out large ad campaigns.
- Handling & track marketing & advertising budgets.
- Support internal communications and contests.
Education and Experience :
- MBA/ PGDBM degree or equivalent professional qualification
- 5 to 6 years of experience in all aspects of developing and executing digital marketing strategies
Key Competencies :
- Sound understanding of brand & marketing management across various categories
- Excellent written and verbal communication skills
- Well versed with the digital marketing environment
- Thorough in formulation & implementation of marketing collaterals
- Knowledge of Social Media, Email marketing, Web Analytics (GA premium), AdWord & ORM Listening tools
- Problem analysis and problem-solving
- Team player
- Formal presentation and excel skills
- Strategic thinking from brand perspective