Indira IVF Group - Digital Marketing Manager - Website + SEO Management

Role - Manager Website and SEO

- Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media advertising campaigns

- Maintain website content, pages and UI/UX to industry standards

- Drive organic leads from website channel

- Ensure website page speed load time as per the industry benchmarks

- Ensuring no website down time

- Reducing Form Abandonment and optimizing form efficiency.

- Working on Mobile First Indexing approach

- Sync with vendors and internal teams to optimize website content and periodically update it

- Maintain website metrics such as Bounce Rate, Leads, Avg. Page Time, etc.

- Optimize Google Business Listings

- Collaborate with agencies and other vendor partners to establish a stream for cross-promotions

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Create and manage an online review funnel to register reviews & respond accordingly.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ; tweak strategy as needed

- Evaluate emerging technologies; brainstorm new and creative growth strategies