Indiannica Learning - Product Manager - Product Management & Marketing

No of Positions - 3

AREAS OF RESPONSIBILITY :

Market Intelligence:

- Tracking global/local trends, analyzing product innovations requirement in line with competition and market for the assigned product category.

- Identifying product gaps vis- vis market analysis and existing product portfolio to create new product strategy in close coordination with the sales and product development team.

- Gathering insights on the performance of existing and newly launched products in the market and making necessary changes in the strategy.

Consumer Insights:

- Gaining deep understanding of customer needs (both primary and secondary customers) and market dynamics for the assigned product category.

- Analyzing market trends, consumer behavior and competition analysis for the assigned product category for every assigned market.

- Creating compelling product propositions on the basis market trend, consumer trends, and competition analysis in close coordination with the product development team.

- Maintaining a deep understanding of teaching pedagogy and requirements (current or future) through interactions with teachers and parents.

Product Planning and Life Cycle Management-

- Managing the entire product life cycle from strategic planning to tactical activities.

- Responsible for setting a product vision and strategy and devising the roadmap to achieve the strategic goals and initiatives behind the product category.

- Defining strategy for new product development, budget, revenue forecast in line with the business plan.

- Firming up the product development plan in line with the product mix, market requirement, emerging trends and organization's goals in close coordination with sales and product development team.

- Working closely with sales team in achieving the assigned target and profitability for the assigned product category.

- Reviewing the product performance closely and ascertaining the various contributing factors such as: price, quality, market trend, etc.

Product Pricing and Profitability:

- Tracking the pricing of competitor's products for the assigned product category vis- vis pricing of our product.

- Suggesting appropriate strategy for the relevant price positioning keeping in mind the competition, our value proposition, sales growth and overall profitability.

- Keeping a track of budgeted profitability vis- vis on-going sales performance for the assigned product category.

Product training and workshops:

- Conducting product trainings to increase product awareness of both existing and new products for existing Indizens on periodic basis.

- Articulating the USPs of the assigned product category and ensuring the dissemination of the same within sales team.

- Tracking the effectiveness of product trainings /workshops and identifying the area of improvement.