Indian Political Action Committee (I-PAC)

Role : Social Media Manager

About I-PAC :

- Indian Political Action Committee (I-PAC) (est. April 2015) is India's first cross party advocacy group which endeavours to support the election of visionary, progressive and inclusive leaders to public offices.

- With its members previously organised under the banner of Citizens for Accountable Governance (CAG)(est. 2013), I-PAC members have been operating in the socio-political domain for the last two years and has been credited with complete turn-around of election campaigning in India and abroad.

- Set up with the goal of influencing change in society, I-PAC provides a platform for young professionals to have a say in governance and policy making by setting the agenda for incoming Governments.

Past Projects :

In the last two years, I-PAC (and previously CAG) has successfully managed National, State and International Election Campaigns

National :

Mr. Narendra Modi, General Elections, May 2014 :

- CAG was credited with steering the Narendra Modi-led Bhartiya Janata Party (BJP) towards an absolute majority in General Elections 2014.

- Some of its campaigns such as the 3D hologram rallies, Chai pe Charcha, Statue of Unity Movement, Run for Unity etc. were touted as the most successful components of the Modi campaign that created the eponymous wave

State :

Mr. Nitish Kumar, Bihar State Elections, October 2015 :

- I-PAC conceptualized and executed a range of public outreach and engagement campaigns such as Har Ghar Dastak, ShabdWapasi, Har Ghar Har Man, etc. As the - nerve centre- of Bihar Chief Minister Nitish Kumar's 9-month long election campaign, I-PAC enabled the Mahagathbandhan to rout the BJP alliance from Bihar 178- 58.

International :

Dr. John P. Magufuli, Tanzania Presidential Elections, October 2015 :

- As strategic advisor to Dr. Magufuli, I-PAC helped the incumbent Chama Cha Mapinduzi party of Tanzania win the 2015 Presidential Election as well as the Parliamentary Election with a thumping majority.

- The door-to- door campaign conceptualized by I-PAC which touched more than 2 million households and 6 million voters was the first of its kind, nation-wide participatory agenda setting exercise ever witnessed in the African Continent

Team I-PAC :

- I-PAC is a group of young, spirited and like-minded individuals from diverse professional and academic backgrounds with an aim to secure an active voice in governance and policy making. In pursuit of this common goal its members have left their high-paying jobs and organised themselves as India's first Political Action Committee

- I-PAC members have graduated from the finest institutions such as IIT, IIM, LSE,TISS, NLU, DU etc. and have worked at global organisations like McKinsey, BCG, ITC, Credit Suisse, Schlumberger, Deloitte, WTO, etc.

What does I-PAC do :

With its in-depth political proficiency and grassroots understanding, I-PAC designs and executes innovative public outreach and engagement campaigns using both conventional and new age methods. Its robust, often disruptive election campaigns are grounded in hard data and they regularly employ analytics as one of the inputs in electoral decision making

I-PAC's 360 degree election campaign management is structured along the following Domains :

- Field operations (grassroots awareness & mass mobilization, on-ground intelligence and response)

- Research, Data & Analytics

- Digital & Social Media

- Outdoor Publicity

- Media & External communications

Who is I-PAC looking for :

Responsibilities :

- Writing, editing, and managing, all social media related content.

- Launches and manages social media presence on Facebook, Twitter, YouTube, and other relevant social networking sites.

- Runs ad-campaigns on social media and other digital platforms and optimize spend for better ROI.

- Monitors any and all mention of the organization and the projects found online; tracks alerts and monitors social media sites around the clock via mobile devices.

- Manages online discussions in a timely manner and crafts responses to blogs and other social media sites.

- Trains and advises on running effective social media campaigns for departments to establish consistency of communications across multiple networks.

- Builds strong relationships with influencers of different domains by providing constant, relevant, and newsworthy information on the social media sites.

- Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification

- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

- Set up and optimize company pages within each platform to increase the visibility of company's social content

- Moderate all user-generated content in line with the moderation policy for each community

- Create editorial calendars and syndication schedules

- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

- Collaborate with other departments to manage reputation, identify key players and coordinate actions

Requirements :

- Proven working experience in social media or related field

- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

- Demonstrable social networking experience and social analytics tools knowledge

- Adequate knowledge of web design, web development, CRO and SEO

- Knowledge of online marketing and good understanding of major marketing channels

- Positive attitude, detail and customer oriented with good multitasking and organizational ability

- Fluency in English

- Must have worked in large promotional campaigns.

Evaluation Process :

Round 1 : Resume Shortlisting

Round 2 : Telephonic Interview

Round 3 : Case-Study Submission

Round 4 : In- person/Skype interview

Location :

Lucknow, Noida and Chandigarh

Compensation :

As per industry standards

Asmita

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