IndiaMART - Assistant Manager - Video & Influencer Marketing

Responsibilities:

- Strategize, execute and scale social media content marketing through various video formats.

- Handle various content formats for social media marketing- videos, influencer content, user-generated content, testimonials and success stories, customer product videos, etc.

- Handle influencer campaign from start to finish

- Reach out to influencers and/or agencies to partner with the brand

- Brief and coordinate with influencers to drive campaign in the right direction for maximum impact

- Track success of influencer campaigns across channels and optimize performance through constant monitoring and course correction

- Drive user-generated content through influencers, customers, employees, etc. for social media campaigns.

Desired Skill Set:

- Experience of handling influencers

- Experience of agency coordination

- Good communication skills

Salary offered: 8-10LPA