Job Title : Sr. Brand Manager
Reporting To : Head (Marketing & Communication)
Job Description :
Responsibilities :
- Overall plan, develop and direct marketing efforts to increase the value and performance of the brand
- Identify activities/ properties that will help generate a positive rub off on the brand
- Be responsible for ensuring that the product/ service resonate with current and potential customers
- Continuously monitor marketing trends and keep a close eye on competitive products and their communication/ positioning in the marketplace to ensure the brand is upto speed with the market
- To ensure that all communication, advertising and marketing activities send out the right image
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